Phoenix Consulting Group
PCG

Building SaaS Journeys That Lead to Referrals, Renewals, and Expansion

Value Optimization Consulting •
SaaS Partner Delivery • PS Leadership

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© Cayce Pollard. All rights reserved.

About

Phoenix Consulting Group (PCG) was founded on a simple truth:In SaaS, the long-term success of a customer — and the long-term growth of a SaaS company — is determined by three things:
Referrals. Renewals. Expansion.Yet across the industry, the way implementations are delivered rarely supports any of them.The same pattern appears again and again:- Sales articulates clear business value and a compelling ROI.- Implementation shifts to timelines and configuration checklists.- UAT validates features instead of outcomes.- Customer Success is left trying to rebuild the value narrative just before renewal.This gap between promised value and realized value is the single greatest drag on SaaS growth today.
It slows expansion, makes renewals unpredictable, and weakens the customer’s willingness to advocate or refer.PCG exists to close that gap.Founded by Eric A. Ramson, a seasoned FinTech SaaS leader with 15 years of experience leading, architecting, and optimizing implementations across some of the industry’s largest portfolios, PCG was created to help customers achieve the business outcomes they were originally sold — not through more hours or more documentation, but through value-aligned delivery from day one.At PCG, we believe that when SaaS companies deliver value early and often, everything else becomes predictable:
Referrals. Renewals. Expansion.

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Services

Services We Provide for SaaS ProvidersPhoenix Consulting Group helps SaaS companies deliver customer experiences that consistently achieve measurable value and strengthen the outcomes that matter most: referrals, renewals, and expansion opportunities. Our services focus on three core offerings designed to improve delivery quality, create cross-functional alignment, and help customers realize business value early and often.1. Partner Delivery
We provide experienced Project Managers, Business Analysts, and SMEs who integrate directly into your existing delivery model. This approach increases capacity, drives consistent execution, and accelerate TTL. Our value-centric methodology delivers early wins that build trust, and driver referrable customers.2. Value Optimization Framework (VOF)
VOF aligns Sales, Solution Consulting, Professional Services, Support, and Customer Success around a unified model for defining, delivering, and validating measurable customer value. This structured operating framework creates clarity from sale through renewal and strengthens both the customer experience and long-term account health.3. Fractional Professional Services Leadership
For SaaS companies that need to scale or stabilize Professional Services, we provide executive-level leadership without the full-time commitment. This includes operational rigor, delivery strategy, forecasting, process design, and customer-experience improvements that directly drive renewals and expansion opportunities.Together, these three offerings help SaaS providers deliver value early and often—creating the consistency, predictability, and customer advocacy required to grow efficiently and sustainably.

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